Tofu: The New Guacamole
By Kassia Krozser May 17, 2005
Just as tofu becomes mainstream in Oklahoma, we learn that it's facing decreasing popularity in Japan. How can this be? Is it possible that a steady diet of fast food and crazy Western delicacies like pizza will destroy the tofu industry? Not if Takuji Yamato can help it.
Yamato, a tofu-maker from the old school isn't going to let lousy eating habits destroy his business. If tastes change, then he's going to change with them:
His best sellers include black sesame tofu, which tastes like peanut butter custard.
There are also grass green avocado, deep purple-flecked shiso leaf and whole grain millet tofus. They did the trick, and Yamato's sales rebounded.
We're not sure if this is natural evolution or a marketing gimmick destined to fall by the wayside (though we're hoping for the latter). We do know, however, what we'll be serving at our next Planet Tokyo party. (via f*cked gaijin)
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