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Beer Museum Yebisu

A "virtual reality" tour (you too can be a beer molecule); features include a retrospective of Japanese beer commercials; beer tasting available (add'l fee).

Despite the Western facade, most of the exhibits are Kanji only. Strange considering all of the souvenirs are very Western and entirely in English. Here's something you probably didn't know: it's impossible to find a good Japanese language beer T-shirt. Anyway, the museum offers a variety of displays including some extremely amusing Japanese beer commercials that seem to be from the early 60's. And a "virtual reality tour" which is only quasi-virtual. It's actually a preset run through a 3D representation of a small brewery. Kind of primitive. A group of people sit peering through goggles that are mounted on a kind of tripod. At some point you jump into the vat of beer and become a beer molecule, swimming around with the yeast and hops. Stupid fun, but free. Which is somewhat unbelievable in a city where just breathing seems to cost a fortune. There is a small fee for the beer tasting.

Beer Museum Yebisu Details

Address:
Yebisu Garden Place
Tokyo Japan
Phone: 5423-7255
Online: Beer Museum Yebisu website
Admission: Free
Open: Tues - Sun, 10 a.m. - 6 p.m.